utopia
Brand strategy & visual identity
The Brief
Utopia had spent over a decade building a reputation for exceptional blinds and curtains, but their brand identity hadn’t kept pace with their craft. They needed a refined visual and strategic presence that truly reflected the luxury, bespoke service they provide, and positioned them as the go-to name for transforming homes into beautiful spaces.
the challenge
Despite their expertise, Utopia’s brand lacked cohesion and recognition. Their existing identity didn’t communicate the level of precision, elegance, and timeless design that defines their work. The challenge was to create a distinctive brand strategy and visual system that not only stood out in a competitive market but also captured the essence of their luxury offering.
the result
The rebrand gave Utopia more than just a new logo it gave them a voice, a look, and a strategy. From typography to colour palette to tone of voice, every detail now reflects sophistication, luxury, and craftsmanship. Utopia finally has an identity as exceptional as their service, elevating their presence and giving them a strong foundation for future growth.
