train your menopause

FULL-SERVICE BRAND EXPERIENCE

Train Your Menopause is changing the conversation around women's health through education, expert guidance and practical support.

We partnered with the business to create a complete brand experience that builds confidence at every touchpoint, bringing together strategy, brand identity, website design and photography to create a brand that feels approachable, empowering and trusted.

scope of work

Strategy • Brand Identity • Website • Photography

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THE PROJECT

A BRAND DESIGNED TO EMPOWER WOMEN THROUGH MIDLIFE

Train Your Menopause was created to help women navigate one of life's biggest transitions with confidence, knowledge and support. As a new business, it needed more than a visual identity, it needed a complete brand experience that felt approachable, uplifting and trustworthy from day one.

We partnered with the founder Olivia Platt to develop the brand strategy, visual identity, website and photography, creating a consistent presence that reflects the energy, optimism and expertise behind the business.

BUILDING THE FOUNDATIONS

Launching a new brand means every decision matters. Together, we established a clear strategic direction that positioned Train Your Menopause as an empowering guide through midlife, balancing expert knowledge with warmth and accessibility.

The visual identity was designed to feel confident, modern and human, creating a brand that feels as supportive as the services it provides.

A CONSISTENT BRAND EXPERIENCE

To bring the brand to life, we designed a bespoke website that makes programmes, resources and coaching easy to explore while creating an experience that feels welcoming and intuitive. Alongside this, we art directed and delivered a brand photography shoot that captured the authentic, optimistic personality of the business, ensuring every touchpoint reflects the same sense of confidence, connection and encouragement.