the middle bell
Brand strategy | visual identity
The Brief
The new owners of The Middle Bell approached us at a pivotal moment just as they were reopening the doors of a long-closed pub with a bold new vision. They wanted to reimagine The Middle Bell not just as a traditional local, but as a destination for patrons offering a memorable dining experience. Their goal was to combine high-end, refined aesthetics with a warm, welcoming atmosphere, serving exceptional food, quality drinks, and a sense of occasion that would draw guests from near and far.
the challenge
Our challenge was to strike the perfect balance between sophistication and approachability. We needed to create a brand that communicated quality and elegance while maintaining the charm and friendliness expected of a beloved local pub. The visual identity and brand strategy had to appeal to both long-time locals and new visitors seeking a luxury experience, ensuring that The Middle Bell felt equally suited for casual drinks and special celebrations.
the result
The final identity struck the perfect balance between luxury and warmth. A rich dark green and cream palette, accented with deep red, created a refined yet welcoming aesthetic. Clean, high-end typography paired with complementary fonts gave the brand a sophisticated edge. The overall look feels timeless and elegant, setting the tone for a premium dining experience while still embracing the charm of a local favourite.
