the business besties club
brand identity
A distinct new identity for a growing community of ambitious women in business. Built around connection and belonging, we developed a warm, confident brand designed to create a sense of community and grow alongside its ambitions.
scope of work
Brand Strategy • Visual Identity • Creative Direction
THE PROJECT
More than networking. A community built on connection.
The Business Besties Club began as an extension of Katie Clayton Marketing, but as the community grew, so did its ambitions. What started as a way to bring like-minded business owners together had evolved into something that deserved its own identity, direction and space.
Our role was to create a brand that reflected what The Business Besties Club was becoming: a community for ambitious women in business, built around genuine connection, collaboration and shared growth.
The challenge was to balance two important qualities. The brand needed to feel aspirational and desirable, while remaining welcoming, approachable and grounded in the sense of belonging at the heart of the community.y.
The Creative Direction
We created a considered visual identity combining refined typography, a warm, understated colour palette and a bespoke brand mark.
The symbol brings four individual forms together, representing connection, community and belonging.
The result is a distinctive, recognisable brand designed to grow alongside The Business Besties Club, from memberships and events to future opportunities.
Your next chapter starts here
Work with Hayley Kim Studios to create a brand that feels considered, connected and built with intention.