Your Full Name
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First Name
Last Name
Your Business Name
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Can you tell me about your business and the products/services you offer?
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What makes your business unique compared to competitors?
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Do you have a brand mission, vision, or values you’d like reflected in your content?
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Are there any brand guidelines (logos, colors, fonts, tone of voice) we should follow?
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What are your core products or services?
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Are there any services or products you want to highlight more than others?
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Do you have special packages, promotions, or seasonal offers coming up?
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What sets your business apart from others in your industry?
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Are there any rules or compliance requirements we need to follow in your posts?
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Are there words, phrases, or claims you prefer to avoid?
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Do you have disclaimers that should appear in certain posts?
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What are your main social media goals? (e.g., brand awareness, leads, sales, community engagement)
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How will you measure success? (e.g., followers, engagement, website clicks, bookings)
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Are there any short-term campaigns or long-term goals we should consider?
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Who is your ideal client/customer? (e.g., age, gender, lifestyle, occupation, interests)
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Are you focusing on attracting new clients, nurturing existing ones, or both?
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How do you want your brand to be perceived: luxury, approachable, or a mix?
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What topics or themes should we focus on for the next 3 months?
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Are there competitors or accounts you admire for inspiration? Please list them.
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Please list them below...
Do you prefer content that is professional, approachable, lifestyle-focused, or a mix?
Are you open to using client testimonials, reviews, or user-generated content?
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How do clients typically book your services/products?
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Do you want to target local clients only, or expand regionally/nationally?
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Do you have peak seasons, events, or dates we should plan content around?
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Are there upcoming launches, collaborations, or business changes we should highlight?
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Any additional notes, insights, or ideas you want to share?
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