Your Full Name
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First Name
Last Name
Your Business Name
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Can you tell me about your business and the products/services you offer?
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What makes your business unique compared to competitors?
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Do you have a brand mission, vision, or values you’d like reflected in your content?
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Are there any brand guidelines (logos, colors, fonts, tone of voice) we should follow?
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Which treatments are your core focus (e.g., anti-wrinkle, dermal fillers, skin boosters, facials)?
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Are there certain services you want to promote more than others?
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What sets your clinic apart from other aesthetics clinics in the area? (e.g., experience, qualifications, technology, patient care)
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Do you have treatment packages or seasonal offers we should build content around?
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Please note this is for the next 3 months
Are there any compliance guidelines we need to be mindful of in how we communicate?
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Are there phrases/words you prefer to avoid (e.g., “anti-aging” vs. “skin rejuvenation”)?
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Do you have disclaimers you’d like included in posts?
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What are your main goals for social media? (e.g., brand awareness, community growth, lead generation, sales)
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How will you measure success? (e.g., followers, engagement, website clicks, enquiries, conversions)
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Do you have any short-term campaigns or long-term objectives you’d like to focus on?
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Who is your ideal client? (e.g., age group, gender, lifestyle, career type, concerns such as fine lines, skin health, confidence)
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Are you aiming to reach new clients, nurture returning clients, or a balance of both?
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Do you want to position yourself more as a luxury clinic or accessible everyday self-care?
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Are there specific content themes, topics, treatments you’d like to focus on?
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In the next 3 months
Are there any competitors or accounts you admire that inspire you?
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Please list them below...
Do you prefer content that feels clinical and professional, or approachable and lifestyle-led?
Are you open to using client testimonials, case studies, or user-generated content (with consent)?
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How do your customers usually book a treatment with you?
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What’s your catchment area? Do you want to target local clients only, or expand regionally?
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Do you have peak booking seasons (e.g., weddings, Christmas, summer holidays)?
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Are there upcoming product launches, training, or clinic expansions we should plan ahead for?
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