Your Full Name
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First Name
Last Name
How do you want to be known professionally? (name, title, or brand identity)
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If applicable, do you operate under a business or brand name?
Your business email address
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What inspired you to start your personal brand?
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What is your purpose or mission behind what you do?
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What makes you and your approach unique?
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If someone remembers one thing about you or your brand, what should it be?
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What products, services, or expertise do you offer?
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What transformation, experience, or value do you want people to gain from working with you or engaging with your brand?
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Who are the people you most want to reach or serve? (Demographics, values, challenges, lifestyle, etc.)
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What challenges or desires do they have that your brand helps address?
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How do you want your audience to feel when they interact with your brand?
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How would you like your brand to be perceived by your audience?
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If your brand were a person, how would you describe its personality in three words?
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How do you want to show up for your audience? (e.g., friendly, empowering, professional, relatable, inspiring, bold, etc.)
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What personal qualities do you want your brand to reflect?
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What are the core values that drive what you do?
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How do people currently perceive your brand or personal presence?
For rebrands only
Are there any misconceptions about you or your brand that you’d like to change?
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Who else in your field or space do you admire, and what do you like about their brand or approach?
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What makes you different from others in your niche or industry?
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Are there brands, personalities, or creatives (inside or outside your field) whose style, messaging, or vibe you admire? Why?
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What do you want people to think or feel when they hear your name or see your brand?
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Are there any colours, styles, or design elements you feel strongly about? (Or ones to avoid?)
Are there personal elements (e.g., photography style, lifestyle imagery, or visual motifs) that reflect your personality or story?
Are there any existing brands whose identity you admire? And Why?
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What feelings or experiences do you want your audience to have when they see your visuals?
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Are there any styles, vibes, or examples that don’t feel like your brand?
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Do you have Pinterest boards or other inspiration that aligns with your brand?
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These are just for inspiration.
How would you describe your personal style in a few words? (e.g., minimal, bold, warm, classic, playful, boho, polished)
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How would you describe the look and feel of your home or workspace? (e.g., bright and airy, cozy and eclectic, sleek and modern, earthy and organic)
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How do you usually dress or present yourself day to day and in your work?
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Are there colours, textures, or materials you naturally gravitate toward?
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What environments or visual moods make you feel most inspired or “at home”?
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Do you have any lifestyle influences or aesthetics that inspire your brand? (e.g., travel, art, nature, interior design, fashion, culture)
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Why are you rebranding, and what specific goals do you hope to achieve?
For rebrands only
Is there anything else you’d like to share that would help us craft the perfect brand identity for you?
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