navigating life
Brand identity
The Brief
Joanna from Navigating Life approached us during their new business venture to create a brand identity that embodies the soothing and inviting environment she aims to provide. They wanted the brand to emphasise peace and calm while maintaining a professional image that reflects the quality of their counselling services. Core values such as integrity, honesty, and down-to-earth relationships were essential, as Joanna seeks to empower individuals on their journeys toward emotional well-being and personal growth.
the challenge
Our challenge of this brand identity project was to effectively capture Joanna's vision of a soothing and inviting environment while maintaining a professional appearance. Striking the right balance between warmth and professionalism was essential, as the brand needed to resonate with individuals seeking emotional support while also establishing trust in Joanna's expertise. Ensuring the identity reflected their core values of integrity and authenticity, creating an approachable image that empowers clients on their journey.
the result
The result of our collaboration with is a cohesive brand identity that seamlessly integrates Joanna's core values and mission. We carefully selected calming colours and soothing fonts that reflect the tranquility and professionalism of their services, creating an inviting atmosphere that encourages clients to feel at ease. The visual elements embody her commitment to integrity and authenticity, reinforcing the brand’s focus on fostering honest relationships. This new identity not only captures the essence of their approach but also resonates with individuals seeking emotional well-being and personal growth.
