mera creative studios
Brand strategy | visual identity
The Brief
Amber Wright, the visionary behind the female-led Mera Creative Studios, approached us to help rebrand her business. Up to that point, she had been using fonts based purely on personal preference, without a visual identity to differentiate her from competitors in the videography space. Our challenge was to dig deep—exploring her audience, values, mission, and vision—to craft a distinctive brand identity designed for long-term impact and timeless growth.
the challenge
Our challenge was to go beyond surface-level design and dive deep into strategic brand development. This meant uncovering and aligning with Mera Creative Studios' core values, mission, vision, and most importantly understanding their ideal audience. Amber had a clear goal: to position the brand to attract high-end, luxury clients and create a refined identity that would resonate with iconic, premium brands. The visuals needed to feel timeless, elegant, and elevated, establishing Mera as a go-to creative studio for luxury videography.
the result
The result was a distinct and elevated visual identity that clearly reflected Mera Creative Studios' values and direction. We defined Amber’s target audience and built a brand that speaks directly to high-end, luxury clients. Elegant typography and a refined palette of deep reds and soft creams gave the brand a timeless, sophisticated feel. This cohesive identity now flows through her photography, website, and marketing materials, making Mera instantly recognisable and aligned with her creative style.
“Hayley is not only talented, but her attention to detail is fantastic. She helped me rebrand with purpose and her processes are so streamlined, making the whole experience enjoyable.
My new branding is gorgeous and will certainly help me take my business where I want it to go.
This is the first time I've outsourced any creative elements of my business so, naturally, I felt a bit uneasy! But Hayley made the whole experience a breeze - you will be choosing wisely by enquiring with her.”