LUER STUDIO
branding & content
Luer Studio is redefining the modern skin and wellbeing experience.
Through strategy, positioning, brand identity and creative direction, we created a refined brand that balances clinical expertise with intentional wellbeing, bringing every touchpoint together to create an experience rooted in calm, confidence and care.
scope of work
Brand Strategy • Positioning • Visual Identity • Creative Direction • Content
THE PROJECT
A BRAND THAT FEELS AS GOOD AS THE RESULTS DELIVER
With the move into its own salon, Luer reached a pivotal moment in its journey. The existing brand no longer reflected the level of experience the business had evolved to offer, so we created a refined identity that matched its new space, strengthened its positioning and supported its next stage of growth.
Before a single logo was designed, we defined the strategy that would guide every creative decision. Built around the positioning of 'Rituals of Refined Wellbeing', we established a clear brand direction, messaging and tone of voice that reflected the calm, elevated experience Luer wanted clients to feel. The visual identity naturally followed, with a considered colour palette, refined typography and minimalist design language chosen to embody this new era of the brand. Every element was intentionally created to ensure the strategy wasn't just communicated through words, but experienced across every touchpoint.
Building the Brand
The identity was designed to create a feeling as much as a visual impression. Soft, understated and quietly confident, every touchpoint was considered to reflect the experience clients would encounter within their new space. From the first discovery meeting to the signs on walls this brand has been designed to feel consistent, considered and unmistakably Luer Studio.
Bringing the Brand to Life
A brand doesn't stop at the identity; it's shaped by every interaction. Through our ongoing creative partnership with Luer, we continue to build a growing library of brand photography and social content that captures the calm, refined and intentional nature of the business. Every monthly content session is strategically planned and art directed to create authentic imagery and video that reflects the brand's personality, ensuring every piece of content creates consistency across social media, marketing and every brand touchpoint.
Your next chapter starts here
Work with Hayley Kim Studios to create a brand that feels considered, connected and built with intention.