luer skin & wellbeing
brand identity | brand photography | print design | social media
The Brief
Chloe approached us to design a new brochure to enhance their marketing efforts and communicate their services. But further established they didn’t have a brand identity to work with. They aimed to position themselves as a distinctive brand in the competitive skincare and wellness market, setting themselves apart from others.
the challenge
The challenge we faced was the absence of a distinct brand identity, combined with the overwhelming competition within their area. To stand out, it was essential to integrate Chloe's unique personality and extensive experience, ensuring it resonated with clients on a personal level. Our objective was to craft an identity that feels both authentic and unique, enabling Luer to carve out its own niche in a saturated market.
the result
Our collaboration has resulted in a unique brand identity that perfectly aligns with Chloe's personality, expertise, and educational background in the skincare industry. This distinct identity not only showcases her dedication to holistic care but also differentiates Luer from its competitors. Furthermore, our partnership has involved creating brand photography and implementing a monthly social media content strategy, ensuring a consistent and cohesive presence across all platforms that resonates with their identity and effectively engages their audience.
“Couldn’t recommend Hayley enough. Hayley has worked through my journey of branding and helped me so much as a small solo business. Creating the most beautiful branding for my skin studio, the attention to detail to every part of my re brand brought my vision to life.
I now work with Hayley monthly to create my social content this is something I could not live without now. Like all small businesses we have to do everything ourselves, having Hayley to work with monthly gives me inspiration makes me accountable to post three times a week and makes my social page look professional.
This I believe has brought me new clients and has been part of the reason my diary is fully occupied.
Hayley truly cares about her brands she works with she’s like part of my team.”