katie clayton marketing
Brand strategy | visual identity | Personal Brand Photography
The Brief
Katie Clayton approached me initially for a simple brand refresh to support the launch of her podcast. As we explored her vision and goals, it became clear that this wasn’t just a refresh, it was the start of a full brand transformation. She wanted a refreshed look, but what emerged was the need for a complete reimagining of her brand identity to match her evolving business direction.
the challenge
Katie loved elements of her original colour palette and fonts, but during our discovery process, we realised her existing visual identity no longer aligned with her vision, audience, or growth plans.
She needed a new brand direction, one that was elevated, confident, high-end, and positioned her as a leader in her space. Every element, from colour choices to typography, needed to reflect this elevated positioning.
the result
The rebrand became a powerful foundation for Katie’s business, culminating in a personal branding photoshoot that brought her new identity to life. Every detail, from location and styling to props and wardrobe was intentionally chosen to reflect her refreshed brand. The final result not only elevated her visual presence but also transformed how she shows up for her audience, helping potential clients connect with her in a meaningful, confident way.
