Your Full Name
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First Name
Last Name
Your Business Name
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Your business email address
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What is the story behind your business name? Does it have historical or personal significance?
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What is the core purpose of your business?
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What makes your business unique?
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What products/services do you offer, and how do they solve a problem for your audience?
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Who’s your target audience (demographic, age, social values etc)
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Who’s your ideal client / customer?
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What problems or needs do they have that your brand addresses?
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If your brand were a person, how would you describe its personality in three words?
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What makes your business unique compared to your competitors? (USP)
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How do your customers / clients perceive your brand now?
This is for rebrands only.
How would you like your customers/clients to perceive your brand?
Are there any misconceptions about your business that you want to change?
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What are the core values that drive your business?
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Who are your main competitors, and what sets you apart from them?
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What do you want people to think of when they hear your brand’s name?
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What brands inspire you?
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This can be inside or outside of your industry, ones that inspire you in terms of their visual style, messaging, or overall vibe.
Are there any colours, styles, or design elements you feel strongly about? (Or ones to avoid?)
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Are there any existing brands whose identity you admire? Why?
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What kind of tone or feeling do you want your brand to communicate?
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Do you have any Pinterest vision boards that align with your brand?
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Why are you rebranding? What specific goals do you hope to achieve?
For rebrands only
Is there anything else you’d like to share that would help us craft the perfect brand identity for you?
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