Your Full Name
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First Name
Last Name
Your Business Name
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Your business email address
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What is the story behind your business name? Does it have historical or personal significance?
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What is the core purpose of your business?
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What do you feel sets your business apart from others?
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What products/services do you offer, and how do they solve a problem for your audience?
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If someone remembers one thing about your brand, what should it be?
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Who are the people you most want to reach or serve?
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Who’s your ideal client / customer?
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What challenges or needs do they have that your brand addresses?
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How would you like your brand to be perceived by your audience?
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If your brand were a person, how would you describe its personality in three words?
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What are the core values that drive your business?
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How do your customers or clients perceive your brand currently?
For rebrands only.
Are there any misconceptions about your business that you want to change?
This is for rebrands only
What makes your business unique compared to competitors? (USP)
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Who are your main competitors, and what sets your brand apart from them?
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Are there any brands, inside or outside your industry, whose style, messaging, or overall vibe you admire?
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What do you want people to think of when they hear your brand’s name? (required)
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Are there any colours, styles, or design elements you feel strongly about? (Or ones to avoid?)
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Are there any existing brands whose identity you admire? And Why?
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What feelings or experiences do you want your audience to have when they interact with your brand?
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Are there any styles, vibes, or examples that don’t feel like your brand?
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Do you have any Pinterest vision boards that align with your brand?
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These are just for inspiration.
Why are you rebranding, and what specific goals do you hope to achieve?
For rebrands only
Is there anything else you’d like to share that would help us craft the perfect brand identity for you?
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