Rebranding? Here’s What to Consider Before You Start
Whether you’ve outgrown your current brand visuals, you’ve altered your offerings, you want to reposition your brand to target a specific audience or your brand simply doesn’t feel like you anymore a rebrand might be something you’re thinking about.
But before you jump into colours, fonts or logos there's a few key things you need to think about first. Rebranding is way more than just a new logo, it’s a strategic process that can reshape how your audience sees and connects with your brand.
1. Why Are You Rebranding?
Start with the why.
Is your current branding no longer aligned with your values or audience? Are you wanting to change your focus, for example, from general lifestyle to more wellness-specific services? Or has your business matured, and you’re ready for a more elevated professional presence?
Having a clear reason for why you want to rebrand will help guide you in the process, keeping you focussed. It will also help you when choosing to partner with the right brand designer.
2. Who Are You Trying to Reach?
Your brand should speak directly to your ideal audience, if that audience has changed since you lasted branded or when you first started out, you now need to get specific with who your audience is.
Things to think about:
Who are they? (male, females, demographics, age range)
What do they care about?
How do they want to feel when they interact with your brand?
You might not realise but certain visual elements, colours, fonts etc will be dictated by your audience.
This is the best time to realign your visuals and messaging with the right people.
3. What Do You Want to Be Known For?
Rebranding is the perfect opportunity for you to reposition yourself. Ask yourself “what do I want my rebrand to be known, remembered and trusted for?”
Thinking about whether your brand is a calming and minimalistic brand, or a trend-forward creative partner. Defining your niche and point of view gives your brand depth and direction.
4. What’s Working (and What Isn’t)?
You don’t just need to think about what isn’t working - there may be elements that do work. Take an honest look at your current branding. What parts do people already connect with? Is there brand equity in your logo, your colour palette, or your tone of voice?
We’ve worked with clients that just need a refresh as opposed to a full rebrand identity. Honouring what already works well for you can help you build something even stronger.
5. Do You Have the Right Creative Support?
You might have a keen eye for detail or a creative background yourself but sometimes, having a fresh outside perspective is exactly what’s needed. Rebranding is a big step, and often one of the most overlooked or underestimated stages in building a business.
The right creative partner doesn’t just make it easier they make it more strategic, intentional, and impactful.
Whether you’re starting fresh or wanting to elevate your brand, I’m here to guide you through every step with strategy, creativity, and a whole lot of intention.
Let’s bring your vision to life.
— Hayley
Creative Brand Specialist, Hayley Kim Studios
enquiries@hayleykimstudios.com